HomeNewsMarket place platform for farmers launched

Market place platform for farmers launched

Land Fortune Holdings has launched LFM–eMKambo Market Place Platform, a strategic agricultural market intelligence and trading platform developed to support Zimbabwe’s Vision 2030 agenda through innovation, digital transformation, and enhanced agricultural market systems.

Zimbabwe’s agriculture sector is at a pivotal moment.

Increasing climate variability, evolving market dynamics, complex cross-border trade systems, and the growing scale of informal markets demand bold, coordinated, and data-driven responses.

In response to these challenges, Land Fortune Market Place (LFM) and eMKambo have partnered to develop an integrated agricultural market platform that combines digital intelligence with the realities of Zimbabwe’s agricultural markets.

The LFM–eMKambo Market Place Platform is designed to improve farmers’ access to markets, enhance price transparency, strengthen informed decision-making, and increase confidence in agriculture as a profitable business.

The platform also serves as a market-based early warning system, harnessing real-time market intelligence to support evidence-based decision-making among farmers, policymakers, investors, development partners, and private-sector stakeholders.

Through this innovation, the platform contributes to improved resilience, reduced market risks, minimized post-harvest losses, optimized opportunities, strengthened food security, and sustainable economic development.

The official launch marks an important milestone in Zimbabwe’s journey towards building a modern, inclusive, and digitally enabled agricultural sector.

The event brought together senior government officials, development partners, private sector leaders, financial institutions, farmer organizations, and key stakeholders from across the agricultural value chain.

 

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